Bring the material the website needs.

Create one content inventory.

List the pages in the agreed sitemap and identify the material each one needs. Give every item an owner and a status, such as ready, needs updating, or needs approval. Keep the working copy in one agreed place so the designer and developer can identify the current version.

• Page title, purpose, audience, and next step.
• Copy, images, links, downloads, and supporting evidence.
• Content owner, reviewer, and outstanding decisions.

Write the offer in specific terms.

Collect descriptions of what you do, who it is for, and how someone gets started. Explain unfamiliar terms and distinguish separate services or products. If prices, timelines, or conditions appear on the website, confirm them with the person responsible for the offer. A clear draft with open questions is more useful than polished copy built on assumptions.

Gather evidence with the right attribution.

For each project, identify the client, the problem, the work delivered, and the team’s actual contribution. Record permission to use names, logos, images, and testimonials. Keep the source and approval for any result you want to publish. If a figure cannot be supported, leave it out rather than estimating it for the layout.

Prepare images and documents for their purpose.

Supply original files where available and explain what each image or document shows. Mark outdated versions and identify restrictions on use. Include captions or context where a visual needs explanation. Product screenshots should reflect the version being described, and downloadable material should have an owner who can keep it current.

Check the small copy that completes the journey.

Navigation labels, buttons, form instructions, confirmation messages, and contact details need review too. Confirm the destination of each important link and enquiry. Include approved legal and privacy text where required, using the people responsible for those subjects. Before handover to development, record what is final and what still needs a decision.