Plan the content your team will manage.

List what changes after launch.

Start with the updates your team expects to make, such as adding a resource, changing a team profile, or publishing a new project. Separate recurring content from unique pages. This helps identify where a CMS collection and shared template will be useful, and where a fixed page layout may be simpler to maintain.

Describe each content type with real examples.

A resource could need a title, summary, topic, image, and destination. A team profile has a different purpose and different fields. Gather a few genuine entries before deciding the model, including unusually long or incomplete examples. A field should exist because the page or editing process needs it, not because it might be useful one day.

• Identify required fields and optional supporting material.
• Agree the naming and format of images and downloads.
• Define titles, descriptions, and URLs where editors need control.

Connect content that belongs together.

A case study can link to the service it demonstrates; a resource can relate to a product. Plan those relationships rather than copying the same information into several places. Decide where a shared update should appear and where a page needs its own wording. That keeps the content model understandable to the person editing it.

Agree who can edit, review, and publish.

A CMS is only part of the publishing process. Identify the people responsible for accuracy, image permissions, and final approval. Ask the developer to show how the selected platform supports the workflow you need. Permissions, review features, and subscriptions should be confirmed for the actual setup rather than assumed from a platform name.

Test the model before filling the whole site.

Build a representative template with real entries and let the future editor try it. Add a long title, omit an optional image, change a category, and follow the resulting links. Confirm that a routine update does not need a layout repair. Record the editing steps and agree how structural changes will be handled after launch.