A useful brief starts with the business.

Explain what the website needs to do.

Describe your business, the people you want to reach, and what those people should do on the website. Include what is working today and what prompted the project.

• The services or products the website needs to explain.
• The audiences and questions the content must address.
• The enquiries or actions you want the website to support.

Show us what already exists.

Share your current website, brand assets, approved copy, project material, and any designs. You do not need every answer at the start, but it helps to separate approved material from work in progress.

Identify the practical requirements.

List the content your team needs to update, where enquiries should go, and the systems the website needs to connect to. Note any languages, migration work, or review requirements.

• CMS content types and who will manage them.
• Forms, booking tools, or other integrations.
• Existing URLs and content that must carry forward.

Agree who can make decisions.

Name the main contact and the people responsible for content, feedback, and final approval. Share your intended launch date and budget so we can discuss the right scope before kickoff.