Plan each language as a complete experience.

Decide which content each audience needs.

List the languages and markets the website needs to serve, then map the pages available in each version. Some businesses need the same offer in several languages; others need different service information by market. Record those differences before design so a language change does not lead to an incomplete or unrelated page.

Give translation a clear owner.

Choose the source copy, identify who translates it, and agree who reviews it in context. Product names, technical terms, and calls to action need consistent treatment. Include page titles, forms, validation messages, image descriptions, and confirmation emails in the content plan where they are part of the website journey.

• Agree a shared list of approved names and terms.
• Review translated copy in the actual page layout.
• Record how changes to the source copy reach each language version.

Test real text and reading directions.

A translated heading can take a different amount of space, and an Arabic layout needs deliberate right-to-left decisions. Test navigation, cards, forms, and mixed-language content with representative copy. Decide which images and directional icons need adaptation. These layout and review tasks belong in the brief alongside translation, rather than being left for the final check.

Define navigation and page destinations.

Make it clear which language is active and where a visitor will go when they switch. Agree what should happen when an equivalent page is unavailable. Include translated page titles, descriptions, and URL decisions in the implementation brief, and check links, downloads, and form destinations in every version.

Scope the ongoing work as well as the launch.

A new service page or changed product description may need several updates. Decide who tracks them and how the team confirms that each version is ready. Review the selected platform’s language features, subscriptions, and editing workflow against that process. Translation, right-to-left implementation, and any regional requirements should be explicitly included in the agreed project scope.