Simplifying relocation journeys through intuitive design and frictionless workflows
Capabilities
Branding, Web Design, Webflow Development, Automation
Industry
Relocation Services / SaaS
Date
2024
Tools used
Figma, Webflow
Relokate.me is a modern relocation platform designed to streamline the process of moving for individuals and businesses. Yeswedoweb partnered with Relokate to transform their outdated, clunky interface into a user-centric platform that prioritizes clarity, efficiency, and trust.
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The Challenge
Relokate.me faced significant hurdles with their original platform, starting with an outdated brand identity that failed to communicate their innovative approach to relocation services. The website’s cluttered design and unintuitive navigation buried essential tools like cost calculators and document uploads, leading to high bounce rates and user frustration. Compounding these issues, the platform was not optimized for mobile devices—a critical oversight, given that 70% of their audience accessed the site via smartphones. Slow load times and a non-responsive layout made mobile interactions cumbersome, further alienating users. Ultimately, the disjointed experience caused confusion about the service’s value proposition, resulting in disappointingly low quote requests and missed business opportunities.
The Strategy & Solution
1. User-Centric Redesign
- Created wireframes in Figma to map a simplified user journey, focusing on key actions like “Get Started” and “Calculate Costs.”
- Introduced a clean, modern aesthetic with calming colors (blues and neutrals) to reduce relocation anxiety.
2. Webflow Development for Speed
- Built a responsive Webflow site with dynamic CMS for relocation guides, FAQs, and service templates.
- Integrated interactive elements (e.g., drag-and-drop timelines, progress trackers) to engage users.
3. Conversion Optimization
- Designed prominent CTAs and a step-by-step onboarding process to guide users toward requesting quotes.
- Simplified form fields and added trust badges (SSL certifications, client testimonials) to reduce friction.
The Results
- 60% Faster Load Time: Optimized images and Webflow’s hosting reduced page speed from 5s to 1.9s.
- 45% Increase in Quote Requests: Streamlined navigation and CTAs drove higher conversions.
- Mobile Engagement Doubled: Responsive design led to a 2x increase in mobile session duration.
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