Empowering the MENA Startup Ecosystem with a Dynamic Digital Hub
Capabilities
Branding, Web Design, Webflow Development
Industry
Startup Ecosystem / Venture Capital
Date
2024 - ongoing
Tools used
Figma, Webflow
Menagrid.co is a centralized platform designed to showcase and connect startups, investors, and innovators across the Middle East and North Africa (MENA) region. Yeswedoweb collaborated with Menagrid to transform their vision into a visually engaging, community-driven website that highlights funding opportunities, startup stories, and ecosystem insights
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The Challenge
Menagrid.co faced the dual challenge of creating a platform that could serve both startups seeking visibility and investors hunting for opportunities. The original concept lacked a cohesive design system, resulting in a cluttered interface that failed to highlight critical content like funding trends and success stories. Navigation was disjointed, making it difficult for users to explore startups or access actionable resources. Additionally, the platform needed to foster community engagement while maintaining a professional aesthetic that appealed to venture capitalists and entrepreneurs alike. Mobile responsiveness was also a priority, given the region’s high mobile usage rates.
The Strategy & Solution
1. Community-Centric Design
- Crafted wireframes in Figma to prioritize user journeys for startups (showcasing profiles) and investors (filtering opportunities).
- Designed a dark-mode interface with vibrant accents to evoke innovation, paired with intuitive icons for seamless navigation.
2. Webflow CMS for Scalability
- Built a custom Webflow CMS to dynamically display startup profiles, funding news, and ecosystem reports.
- Integrated interactive elements like hover-triggered color inversion on cards and a custom cursor to enhance engagement.
3. Mobile-First Optimization
- Developed a fully responsive layout using Webflow’s grid system, ensuring smooth performance across devices.
- Simplified forms for newsletter sign-ups and investor inquiries to boost conversions.
The Results
- 50% Increase in User Engagement: The intuitive design and interactive features led to longer session durations and repeated visits.
- 30% Growth in Newsletter Subscriptions: Streamlined CTAs and trust-building visuals (e.g., startup success metrics) drove sign-ups.
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